I designed a controller skin too, to give away in promotion of the drop. The shot was designed to provide relaxation while helping the user focus at the same time, so the entire campaign focused in on that demographic. Video game controller skins are cost effect as an advertising strategy, while also being unique, so consumers would post the skins.

The following post is another shot I designed. I'm including it to show the differences in how I designed the bottles for different demographics. This shot has a lot less intensity and was made for kratom users who wanted to take liquid kratom with out the jitters and nootropics added. The light colors and playful design targets a demographic who would wouldn't want something as extreme, while still using Mit Therapy's core botanical graphics and vibrant colors.